Raquel Simpson
South Side Made.
Howard University Alumna
Content Creator | Producer
South Side Made.
Howard University Alumna
Content Creator | Producer
Whenever I’m asked to introduce myself, my story almost always leads back to golf. As a Black female golfer, I grew up recognizing the lack of representation for women who look like me, which inspired me to create greater visibility through storytelling. That opportunity came through playing Division I golf on the inaugural women’s team at Howard University—an initiative funded by Stephen Curry—where I also saw an opportunity to elevate our digital presence. I stepped into roles as social media manager, content creator, producer, and editor, growing our platform to over 12,000 followers and securing Instagram verification while our team was featured in ESPN’s Why Not Us. This experience solidified my passion for storytelling at the intersection of culture and sports.
Since then, I've built a career in content creation, working with organizations like Thirty Ink, Russell Westbrook Enterprises, First Tee of Greater Chicago, National Links Trust, Callaway Golf, and contributing to Stephen Curry's personal Instagram page. I’ve also expanded my storytelling experience through production projects that allowed me to work behind the scenes on major sports and entertainment productions. I worked as a Production Assistant on Netflix's Starting 5. I later served as an Associate Producer for Life in the W, where I took on greater responsibility in supporting the development and execution of the project.
Currently, I work as a content creator within Kraft Heinz’s in-house agency, The Kitchen, where I develop content across a diverse portfolio of brands, including but not limited to Kool-Aid, Oscar Mayer, and Jet-Puffed.
I am always seeking to further dive into my passion for storytelling and multimedia content creation, challenging my intellect, pushing my creative boundaries and aligning with my personal values.
With love,
Raq