Raquel Simpson
South Side Made.
Howard University Alumna
Content Creator | Producer
South Side Made.
Howard University Alumna
Content Creator | Producer
Whenever I’m asked to introduce myself, my story almost always leads back to golf. As a Black female golfer, I grew up noticing the lack of representation for women who look like me in such a powerful and ever-growing game, which often felt discouraging. That’s why earning the opportunity to play Division I golf as a female golfer on the inaugural women’s team at Howard University—an initiative funded by Stephen Curry—was incredibly meaningful. While my experience on the course was fulfilling, I also recognized an opportunity for our program to strengthen and elevate its digital presence.
After investing in a camera and post-production software, I naturally stepped into multiple roles for the team—serving as social media manager, content creator, producer, and editor. Through this, I rapidly grew our social media presence to over 12,000 followers and secured Instagram verification, all while our team was being documented by ESPN for the Andscape series Why Not Us. That experience deepened my passion for storytelling, especially at the intersection of culture and sports.
Since then, I've built a career in content creation, working with organizations like First Tee of Greater Chicago, National Links Trust, Callaway Golf, Thirty Ink, and contributing to Stephen Curry's personal Instagram page. I've also worked on production projects such as Netflix's Starting 5 and an upcoming WNBA documentary (July 2026). Currently, I work as a content creator within Kraft Heinz’s in-house agency, The Kitchen, where I develop content across a diverse portfolio of brands.
I am always seeking to further dive into my passion for storytelling and multimedia content creation, challenging my intellect, pushing my creative boundaries and aligning with my personal values.